Privat: Bringing AI to Marketing
The evolution of AI, machine learning, and data science have been an increasingly integral part of the transformation of many industries, and marketing is no exception.
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ADA, Aviva’s algorithmic decision agent, is a customer-first AI that is powering omni-channel, hyper personalized marketing.
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Achieving Everyday AI
Everyday AI is about making the use of data almost pedestrian. AI that is so ingrained and intertwined with the workings of the day-to-day that it’s just part of the business (not only being used or developed by one central team).
Mehr ErfahrenShowroomprivé: Putting ML-Powered Targeting in the Hands of Marketers
Showroomprivé leverages Dataiku to innovate across their business, including for machine learning-based targeting to build marketing campaigns that are 2.5x more effective.
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See how Trainline data engineers have become 3x more efficient in creating aggregated, centralized dashboards focused on Trainline marketing acquisition efforts.
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