Sales & Marketing
From churn prediction, prevention, and treatment to AI-powered customer acquisition, policy conversion prediction to improved customer service and more, Dataiku is built for every sales and marketing use case across the insurance industry — now and in the future.
For example, a French insurance leader leveraged Dataiku to build a decision support tool for sales to aid their understanding and prioritization of prospects based on whether they are likely to convert and their customer lifetime value. And Aviva’s Customer Data Science Team used Dataiku to build ADA (Algorithmic Decision Agent), a personalization AI, which helps the company be more specific and relevant to its customers, delivering tailored marketing experiences based on their needs.
GET THE FULL STORY ON ADA FROM AVIVA