Advanced Customer Segmentation
Execute more complex, machine learning-based customer segmentation thanks to Dataiku’s ability to seamlessly connect to any data source (whether that data is structured like CRM data or unstructured like social media data) and create quick models using AutoML. For example, Betclic uses Dataiku to help business teams better understand the customer, including looking at whether users are active or not, new accounts or older accounts, and how long users stay idle before returning. Then for marketing purposes, the Betclic teams use this segmentation (and Dataiku) to predict the customer’s next action for more precise targeting and increased revenue.
HOW BETCLIC INFUSED DATA SCIENCE INTO ONLINE GAMBLING